Objective of the “Content Marketing Expert” project:
The aim of the project is to provide practical knowledge of content marketing, through the implementation and testing of innovative methodology of content marketing in Poland, Austria, Italy and Malta. For the above mentioned purpose the CM Handbook was created, based on the publication „Marketing Innovation. The Innovation Challenge”.
The objective is also to raise awareness of the target group about the specific role of the content marketing in the modern world and disseminate the project results.